Fashion Art Direction

Graduates from MA Fashion Art Direction program acquire the creative and technical skills to become photo or video producer, art director for fashion magazines and brands, creative director, fashion editor, fashion stylist, creator of visual content for social media, and visual merchandiser.

 

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What We Teach

Art Direction
Fashion art directors are the multi-disciplinary creatives behind the visual aesthetics and content creation of a fashion brand or magazine. Students will conceptualize the visual communication of targeted projects, for which they will art direct, produce, and style fashion photo shoots and videos, and craft custom typography and layouts.
Photo and Video Production
In a fashion industry dominated by images, the producer of images holds significant power to bring to life and control the creative vision of a project. You will learn through hands-on projects the logistics and protocols of production from concept, styling, and execution of a photo shoot with model and a fashion video
Fashion Styling and Visual Merchandising
You will learn the ropes of styling outfits on- and off-figure, and crafting fashion installations and store displays.
Graphic Design
With an eye on the digital revolution in fashion, the program will train students to create innovative typography, layouts, websites, and connect the dots by translating their concepts to create visual communications for a multitude of platforms.

Fashion Art Direction Degree

The Fashion Art Direction program at Academy of Art University expands the teaching of fashion art direction to go beyond just the fashion magazine. As a student, you will gain the skills to work as art directors for fashion brands, photo studios, or creative agencies with larger commercial applications.

Careers in Fashion Art Direction

Graduates from MA Fashion Art Direction program acquire the creative and technical skills to become photo or video producer, art director for fashion magazines and brands, creative director, fashion editor, fashion stylist, creator of visual content for social media, and visual merchandiser.

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COMPANIES THAT HAVE HIRED OUR GRADUATES

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Liberal Arts

The Liberal Arts Program provides students with a holistic education covering the arts, humanities, and sciences. Courses highlight connections between the subject of study and the major fields of art and design, providing context to the larger world of art and design.

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Foundations

The Foundations curriculum heightens perception and understanding of visual structure through the study of drawing, modeling of form, value structure, perspective principles, color, and design theory.

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Graduate Liberal Arts<\/a><\/li>\r\n<\/ul>"},"learning_outcomes":{"label":"Program Learning Outcomes","slug":"learning_outcomes","content":"<!-- PLOs from PS --><p>Graduate students will meet the following student performance criteria:<\/p><p>Art Direction<\/p><ul>\t<li>Demonstrate the application of project-related research to creative vision in sketchbooks and mood boards<\/li>\t<li>Style models in outfits appropriate for the given concept or market<\/li>\t<li>Style off-figure outfits appropriate for the given concept or market<\/li>\t<li>Create 3D installations for visual merchandising and set design<\/li>\t<li>Effectively produce fashion photo shoots<\/li>\t<li>Effectively produce fashion videos<\/li>\t<li>Art direct 2D and 3D cohesive visual communication strategies<\/li><\/ul><p>Technical Skills<\/p><ul>\t<li>Work effectively with styling kit and set design tools<\/li><\/ul><p>Visual Communication &amp; Digital Tools<\/p><ul>\t<li>Apply graphic and web design principles to creative work<\/li>\t<li>Create custom branding, typography and layouts for case study brands<\/li>\t<li>Work effectively with industry-standard software<\/li><\/ul><p>Verbal &amp; Written Communication<\/p><ul>\t<li>Effectively pitch ideas<\/li>\t<li>Clearly convey ideas and concepts using specific fashion industry language<\/li><\/ul><p>Collaborative Skills<\/p><ul>\t<li>Collaborate creatively to produce creative projects<\/li><\/ul><p>Professional Practices<\/p><ul>\t<li>Create a relevant and original portfolio and collateral materials, which can be used to market themselves to the industry<\/li><\/ul>"}}" data-employment="{"url":"","text":"VIEW GAINFUL EMPLOYMENT INFORMATION"}">
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