Fashion Marketing

Learn the skills to balance both creative and analytical aspects of the fashion industry. Gain consumer and market insights to plan and develop concrete fashion marketing and promotional strategies for brands, products and services in the global marketplace.

AA
BFA
MA

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Fashion Marketing Degrees

The Fashion Marketing degree programs includes both creative and analytical aspects of the fashion industry. Taught by faculty who work (or have worked) in marketing and brand management in various fashion and marketing organizations, the fashion marketing program covers diverse global and innovative marketing techniques in fashion. Our collaborative, hands-on and project-based lessons will give you various marketing and promotion techniques to successfully develop, manage, and promote fashion products.

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Student Work

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Chenqi Xie

Fashion

Dina Marie Lam

Fashion

Eden Slezin

Fashion

Julie Eunju Kim

Fashion

Hailun Zhou

Fashion

Jeannifer Tirtamarta

Fashion

Joanna Jadallah

Fashion

Zhangchi Wang

Fashion

COMPANIES THAT HAVE HIRED OUR GRADUATES

Liberal Arts

The Liberal Arts Program provides students with a holistic education covering the arts, humanities, and sciences. Courses highlight connections between the subject of study and the major fields of art and design, providing context to the larger world of art and design.

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Foundations

The Foundations curriculum heightens perception and understanding of visual structure through the study of drawing, modeling of form, value structure, perspective principles, color, and design theory.

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Liberal Arts<\/a><\/li>\r\n<\/ul>"},"learning_outcomes":{"label":"Program Learning Outcomes","slug":"learning_outcomes","content":"Undergraduate students will meet the following student performance criteria:<\/p>Research and Concept Development<\/p><ul>\t<li>Conduct basic market and consumer research using industry-standard research tools and methods<\/li>\t<li>Apply research findings to concepts and applications in contemporary fashion marketing and business marketplace<\/li>\t<li>Identify changes, trends and opportunities in global fashion business, consumer and products<\/li><\/ul>Fashion Marketing<\/p><ul>\t<li>Apply market research to develop a competitive business and marketing plans appropriate for various fashion businesses and target consumers<\/li>\t<li>Analyze fashion marketing and business trends, consumer, technology, and innovation in a global marketplace<\/li><\/ul>Technical Skills<\/p><ul>\t<li>Work effectively with industry standard software<\/li><\/ul>Presentation Skills<\/p><ul>\t<li>Communicate research, ideas, and concepts professionally and effectively through audience-appropriate visual aids<\/li>\t<li>Apply the conventions of standard written English to write professionally<\/li><\/ul>Collaboration Skills<\/p><ul>\t<li>Work effectively in a team<\/li><\/ul>Professional Readiness<\/p><ul>\t<li>Produce basic materials required for an entry-level job search<\/li><\/ul>"}}" data-employment="{"url":"","text":"VIEW GAINFUL EMPLOYMENT INFORMATION"}">

Liberal Arts<\/a><\/li>\r\n<\/ul>"},"learning_outcomes":{"label":"Program Learning Outcomes","slug":"learning_outcomes","content":"Undergraduate students will meet the following student performance criteria: Research and Concept Development<\/p><ul>\t<li>Conduct thorough market and consumer research using industry-standard research tools and methods<\/li>\t<li>Analyze research to develop concepts and applications in contemporary fashion marketing and business marketplace<\/li>\t<li>Identify changes, trends and opportunities in global fashion business, consumer and products<\/li><\/ul>Fashion Marketing<\/p><ul>\t<li>Apply market research to develop a competitive business and marketing plans appropriate for various fashion businesses and target consumers<\/li>\t<li>Analyze fashion marketing and business trends, consumer, technology, and innovation in a global marketplace<\/li>\t<li>Identify and evaluate traditional, digital and social media marketing tools and trends to develop effective branding and marketing strategies<\/li>\t<li>Develop and manage budgets for marketing and promotion strategies and executions<\/li><\/ul>Technical Skills<\/p><ul>\t<li>Work effectively with industry standard software to demonstrate and communicate concepts and plans professionally<\/li><\/ul>Presentation Skills<\/p><ul>\t<li>Create visual and written presentations professionally that reflect a point of view consistent with product, target consumer, and brand<\/li>\t<li>Communicate research and concepts professionally and effectively through audience-appropriate visual aids<\/li>\t<li>Effectively pitch concepts and ideas<\/li>\t<li>Apply the conventions of standard written English to write professionally<\/li><\/ul>Collaboration Skills<\/p><ul>\t<li>Work effectively in a team<\/li><\/ul>Professional Readiness<\/p><ul>\t<li>Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry<\/li><\/ul>"}}" data-employment="{"url":"","text":"VIEW GAINFUL EMPLOYMENT INFORMATION"}">