Fashion Merchandising

Develop a foundation in fashion merchandising and managing fashion businesses including how to plan, manage, and sell fashion products through hands on projects. You will gain the skills and knowledge required for a successful career in today’s global fashion business operations.

AA
BFA
MA

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What We Teach

Buying

Learn the responsibilities for planning and selecting a range of products to sell in retail outlets. See how customer demands, market trends, and retail format affect the buying decisions. Learn to create a budget appropriate to different types of retail or wholesale channels.

Market Research

Know your audience. Using market research to understand your customers is essential to developing a profitable business plan. Master the academic and professional research methods necessary to develop informed research using various research methods. Learn skills for analyzing research results to identify and refine your industry, target market, and customer profiles.

Merchandising Essentials

Becoming skilled at analyzing patterns in inventory turnover, purchasing, and profitability can give you a competitive advantage in the fashion industry. Gain the tactical skills to plan, manage, and monitor products to ensure they are available and sold in the right store (online or brick and mortar) and at the right time with proper inventories for the target customer.

Fashion Merchandising Degrees

The Fashion Merchandising emphasis focuses on all functions necessary to run a successful operation that develops, promotes and sells fashion products. Students develop the techniques and unique personal style necessary for a successful career in Merchandising.

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Student Work

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Bowen Tian

Fashion

Chenqi Xie

Fashion

Danni Huang

Fashion

Denise Ramos

Fashion

Emily McCarty

Fashion

Felix Sutopo

Fashion

Justin Ho

Fashion

Saya Shen

Fashion

COMPANIES THAT HAVE HIRED OUR GRADUATES

Liberal Arts

The Liberal Arts Program provides students with a holistic education covering the arts, humanities, and sciences. Courses highlight connections between the subject of study and the major fields of art and design, providing context to the larger world of art and design.

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Foundations

The Foundations curriculum heightens perception and understanding of visual structure through the study of drawing, modeling of form, value structure, perspective principles, color, and design theory.

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Liberal Arts<\/a><\/li>\r\n<\/ul>"},"learning_outcomes":{"label":"Program Learning Outcomes","slug":"learning_outcomes","content":"Undergraduate students will meet the following student performance criteria:<\/p>Research and Concept Development<\/p><ul>\t<li>Conduct thorough market and consumer research using industry-standard research tools and methods<\/li>\t<li>Identify trends, consumer changes, and market opportunities in the global fashion marketplace<\/li>\t<li>Analyze research to develop merchandising concepts and applications in contemporary fashion marketing and business marketplace<\/li>\t<li>Produce creative and original merchandising concepts<\/li>\t<li>Apply merchandising concepts to advance point of view or concept appropriate for the market changes, target customer, and business types<\/li><\/ul>Fashion Merchandising<\/p><ul>\t<li>Source, edit and select the appropriate product for a target customer<\/li>\t<li>Apply merchandising skills and develop product assortments for the selected channels<\/li>\t<li>Conduct a fashion business analysis and create an effective business plan (sales assortment plan, finances plan and marketing plan)<\/li><\/ul>Technical Skills<\/p><ul>\t<li>Work effectively with industry standard software to demonstrate and communicate concepts and plans professionally<\/li><\/ul>Presentation Skills<\/p><ul>\t<li>Create professional visual and written presentations that reflect a point of view consistent with product, target consumer, and brand<\/li>\t<li>Communicate ideas and merchandising concepts professionally and effectively using fashion industry vocabulary<\/li>\t<li>Communicate ideas and merchandising concepts professionally and effectively using audience-appropriate visual aids<\/li>\t<li>Effectively pitch concepts and ideas<\/li>\t<li>Apply the conventions of standard written English to all professional written communication<\/li><\/ul>Collaboration Skills<\/p><ul>\t<li>Work effectively in a team<\/li><\/ul>Professional Readiness<\/p><ul>\t<li>Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry<\/li><\/ul>"}}" data-employment="{"url":"","text":"VIEW GAINFUL EMPLOYMENT INFORMATION"}">

Graduate Liberal Arts<\/a><\/li>\r\n<\/ul>"},"learning_outcomes":{"label":"Program Learning Outcomes","slug":"learning_outcomes","content":"Graduate students will meet the following student performance criteria:<\/p>Fashion Merchandising<\/p><ul>\t<li>Gather, analyze and organize relevant data to support their projects<\/li>\t<li>Analyze case studies\/and or project work, demonstrating critical thinking skills<\/li>\t<li>Make assumptions based on quantifiable research and statistics<\/li>\t<li>Correctly identify key points in the supply chain and demonstrate that they understand the relationships between its members<\/li>\t<li>Demonstrate command of visual merchandising presentation for fashion product and services<\/li>\t<li>Identify trends and determine what merchandise can be developed, marketed and sold<\/li><\/ul>Communication Skills<\/p><ul>\t<li>Express concepts and strategies clearly using professional terminology<\/li>\t<li>Clearly convey ideas and concepts using specific fashion industry language<\/li><\/ul>Professional Practices<\/p><ul>\t<li>Produce a cohesive portfolio tailored to reflect career goals<\/li><\/ul>"}}" data-employment="{"url":"","text":"VIEW GAINFUL EMPLOYMENT INFORMATION"}">