Graduate Liberal Arts<\/a><\/li>\r\n<\/ul>"},"learning_outcomes":{"label":"Program Learning Outcomes","slug":"learning_outcomes","content":"<!-- PLOs from PS --><p>Graduate students will meet the following student performance criteria:<\/p><p>Strategic Communication<\/p><ul>\t<li>Develop strategic elements focused on the target customer, the product\/service, and the market<\/li>\t<li>Gather, assess, and apply relevant information, including historical research, to strategic work<\/li><\/ul><p>Visual Communication<\/p><ul>\t<li>Use appropriate visual media, including freehand drawing, to convey essential elements<\/li><\/ul><p>Verbal Communication<\/p><ul>\t<li>Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process<\/li>\t<li>Communicate verbally and in writing with a unique and versatile voice<\/li><\/ul><p>Conceptual Thinking<\/p><ul>\t<li>Communicate relevant objectives through the use of appealing aesthetic choices<\/li>\t<li>Think conceptually and execute projects beyond traditional advertising media<\/li><\/ul><p>Professional Readiness<\/p><ul>\t<li>Produce a cohesive portfolio tailored to reflect career goals<\/li>\t<li>Submit work according to professional presentation standards<\/li><\/ul>"}}" data-employment="{"url":"","text":"VIEW GAINFUL EMPLOYMENT INFORMATION"}" >
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