Communications & Media Technologies (BA)

Liberal Art<\/a><\/li>\r\n<\/ul>"},"learning_outcomes":{"label":"Program Learning Outcomes","slug":"learning_outcomes","content":"<!-- PLOs from PS --><p>Undergraduate students will meet the following student performance criteria:<\/p><p>Production Skills and Technical Knowledge<\/p><ul>\t<li>Produce broadcast-ready video and audio content (including recording on location and in the studio, editing, and creating basic media graphics)<\/li>\t<li>Generate interactive content for websites, social media and mobile devices<\/li>\t<li>Format and distribute content across all major media platforms<\/li><\/ul><p>Conceptual Thinking<\/p><ul>\t<li>Identify, gather, assess, record, and research relevant information for a story<\/li>\t<li>Formulate precise questions, consider diverse points of view, and research opportunities as part of the interview and investigation process<\/li>\t<li>Discuss and analyze media trends<\/li>\t<li>Develop unique, original story ideas<\/li><\/ul><p>Written and Oral Communication<\/p><ul>\t<li>Develop scripts, features, articles and other written content for media coverage in various platforms<\/li>\t<li>Perform professionally, including hosting and reporting on camera and microphone, or direct on-air talent to do the same<\/li>\t<li>Communicate concepts and ideas for a media project using industry terminology, both verbally and in writing<\/li><\/ul><p>Visual Communication<\/p><ul>\t<li>Rapidly visualize story ideas in the pre-production and production stage<\/li>\t<li>Apply basic design principles to various types of video, print, and interactive media<\/li><\/ul><p>Professional Readiness<\/p><ul>\t<li>Produce a professional reel to acquire a job within the media industry or corporate environment<\/li>\t<li>Meet deadlines and submit work according to professional presentation standards<\/li>\t<li>Produce content demonstrating specialized knowledge in a specific area of the media, such as art, design, news, entertainment, fashion, or sports<\/li>\t<li>Identify strengths and tailor portfolio to showcase them<\/li><\/ul>"}}" data-employment="{"url":"","text":"VIEW GAINFUL EMPLOYMENT INFORMATION"}" >
Academy of Art University Search Search Previous Next Previous Next Next Next Chat Quote Facebook Google Plus Instagram Pinterest Twitter YouTube LinkedIn TikTok WeHeartIt Download App Close