Fashion Marketing (BFA)

Liberal Arts<\/a><\/li>\r\n<\/ul>"},"learning_outcomes":{"label":"Program Learning Outcomes","slug":"learning_outcomes","content":"<!-- PLOs from PS --><p>Undergraduate students will meet the following student performance criteria:<br \/><br \/>Research and Concept Development<\/p><ul>\t<li>Conduct thorough market and consumer research using industry-standard research tools and methods<\/li>\t<li>Analyze research to develop concepts and applications in contemporary fashion marketing and business marketplace<\/li>\t<li>Identify changes, trends and opportunities in global fashion business, consumer and products<\/li><\/ul><p>Fashion Marketing<\/p><ul>\t<li>Apply market research to develop a competitive business and marketing plans appropriate for various fashion businesses and target consumers<\/li>\t<li>Analyze fashion marketing and business trends, consumer, technology, and innovation in a global marketplace<\/li>\t<li>Identify and evaluate traditional, digital and social media marketing tools and trends to develop effective branding and marketing strategies<\/li>\t<li>Develop and manage budgets for marketing and promotion strategies and executions<\/li><\/ul><p>Technical Skills<\/p><ul>\t<li>Work effectively with industry standard software to demonstrate and communicate concepts and plans professionally<\/li><\/ul><p>Presentation Skills<\/p><ul>\t<li>Create visual and written presentations professionally that reflect a point of view consistent with product, target consumer, and brand<\/li>\t<li>Communicate research and concepts professionally and effectively through audience-appropriate visual aids<\/li>\t<li>Effectively pitch concepts and ideas<\/li>\t<li>Apply the conventions of standard written English to write professionally<\/li><\/ul><p>Collaboration Skills<\/p><ul>\t<li>Work effectively in a team<\/li><\/ul><p>Professional Readiness<\/p><ul>\t<li>Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry<\/li><\/ul>"}}" data-employment="{"url":"","text":"VIEW GAINFUL EMPLOYMENT INFORMATION"}" >
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