Fashion Marketing & Brand Management (MFA)

Graduate Liberal Arts<\/a><\/li>\r\n<\/ul>"},"learning_outcomes":{"label":"Program Learning Outcomes","slug":"learning_outcomes","content":"Graduate students will meet the following student performance criteria:<\/p>MFA Thesis Project<\/p><ul>\t<li>Present an original thesis concept worthy of the MFA degree<\/li>\t<li>Demonstrate the feasibility of their thesis project<\/li><\/ul>Specialty Skills: Fashion Marketing and Brand Management<\/p><ul>\t<li>Thesis: Complete an advanced-level project consisting of a competitive brand business plan and marketing strategy for different types of fashion businesses including marketing communication collateral, and prototypes<\/li>\t<li>Gather, analyze, and apply macro and micro market research to marketing and brand solutions<\/li>\t<li>Develop integrated marketing plan for fashion products or services demonstrating effective verbal, written and visual communication skills and techniques utilizing industry standard software<\/li>\t<li>Identify opportunities in global fashion marketplace reflecting understanding of consumer and market needs and trends<\/li>\t<li>Demonstrate creative problem solving skills by developing feasible marketing solutions based on analysis and synthesis of quantifiable research, data and case studies<\/li>\t<li>Establish realistic marketing budgets and financial goals for a fashion business<\/li>\t<li>Verbal Communication: Clearly pitch ideas and concepts using specific fashion and marketing language<\/li>\t<li>Professionalism: Communicate professionally and effectively through written, visual and oral presentations using industry standard software<\/li><\/ul>Collaborative Skills<\/p><ul>\t<li>Collaborate effectively to produce creative projects<\/li><\/ul>Professional Practices<\/p><ul>\t<li>Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry<\/li><\/ul>"}}" data-employment="{"url":"","text":"VIEW GAINFUL EMPLOYMENT INFORMATION"}" >