Fashion Merchandising (BFA)

Liberal Arts<\/a><\/li>\r\n<\/ul>"},"learning_outcomes":{"label":"Program Learning Outcomes","slug":"learning_outcomes","content":"<!-- PLOs from PS --><p>Undergraduate students will meet the following student performance criteria:<\/p><p>Research and Concept Development<\/p><ul>\t<li>Conduct thorough market and consumer research using industry-standard research tools and methods<\/li>\t<li>Identify trends, consumer changes, and market opportunities in the global fashion marketplace<\/li>\t<li>Analyze research to develop merchandising concepts and applications in contemporary fashion marketing and business marketplace<\/li>\t<li>Produce creative and original merchandising concepts<\/li>\t<li>Apply merchandising concepts to advance point of view or concept appropriate for the market changes, target customer, and business types<\/li><\/ul><p>Fashion Merchandising<\/p><ul>\t<li>Source, edit and select the appropriate product for a target customer<\/li>\t<li>Apply merchandising skills and develop product assortments for the selected channels<\/li>\t<li>Conduct a fashion business analysis and create an effective business plan (sales assortment plan, finances plan and marketing plan)<\/li><\/ul><p>Technical Skills<\/p><ul>\t<li>Work effectively with industry standard software to demonstrate and communicate concepts and plans professionally<\/li><\/ul><p>Presentation Skills<\/p><ul>\t<li>Create professional visual and written presentations that reflect a point of view consistent with product, target consumer, and brand<\/li>\t<li>Communicate ideas and merchandising concepts professionally and effectively using fashion industry vocabulary<\/li>\t<li>Communicate ideas and merchandising concepts professionally and effectively using audience-appropriate visual aids<\/li>\t<li>Effectively pitch concepts and ideas<\/li>\t<li>Apply the conventions of standard written English to all professional written communication<\/li><\/ul><p>Collaboration Skills<\/p><ul>\t<li>Work effectively in a team<\/li><\/ul><p>Professional Readiness<\/p><ul>\t<li>Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry<\/li><\/ul>"}}" data-employment="{"url":"","text":"VIEW GAINFUL EMPLOYMENT INFORMATION"}" >
Academy of Art University Search Search Previous Next Previous Next Next Next Chat Quote Facebook Google Plus Instagram Pinterest Twitter YouTube LinkedIn TikTok WeHeartIt Download App Close